MESSAGE FROM DOCTOR JAY
Picture the most successful Chiropractor you know. What is it about them that you admire the most? What characteristics do they have that you really respect? Is it their confidence? Their intelligence? Or maybe it’s their work ethic? But what about the things you might not notice at first glance? Like an insatiable hunger, gratitude or patience? Often it’s the traits that fly under the radar that can have the biggest impact on your ability to achieve.
In my 3 decades of observation I have listed these underappreciated traits that carry the most value. Even though they’re not as “loud,” they’re absolutely necessary to succeed.
It’s easy to get lost in the grind and miss out on many things in the demanding environment that comes with entrepreneurship. Deliberately and regularly make time to reflect on past successes and failures, which opens you mind up to different possibilities. There’s a lesson in every outcome in our lives and discovering them makes us grow.
- Solid Speaking Skills
Become more articulate, logical and overall a better public speaker. These skills will play a critical role in your development and practice success.
Be a naturally insatiable person when it comes to learning and growth. This leads to being open to new ideas, asking questions and ingesting endless amounts of new content. All of this leads toward success, as one new piece of knowledge builds on another and sparks of curiosity create new valuable relationships. It also results in a constant drive to dissect and improve your business.
The most successful Chiros recognize they do not have time to get all of the facts for the dozens of decisions they make each day. Instead, they just need to gather enough information to make sound decisions so the practice can move forward. Some of those decisions will be wrong, but it’s better to learn from those mistakes and try again than to be immobilized by indecisiveness.
I think my biggest key to success—and the thing I tell others who are starting new practices—is to be consistent. Growing a practice is hard, but you have to keep at it week after week and month after month.
Pretty much anyone can take feedback at a surface level, but actually evaluating criticism and learning from it is a rare trait. After all, feedback is incredibly personal and it can cause severe damage to your ego. Rather than nodding to harsh feedback, learn from the best by really taking their advice to heart and separating self-worth from your ability to have valuable learning experiences.
People appreciate emphasis on honesty. It’s surprising really, given all the people who don’t focus on it, but honesty is still highly valued among patients who are seeking that authentic experience. Even if it means telling a patient “I can’t do something,” I’d rather be honest and let them know. They appreciate that and come back when I can help them.
I have always been a very laid-back person. I often find myself in the middle of stressful and complex deals. By staying calm, I’m able to see things more objectively and not allow the stress of the deal to force a bad decision.
I see people rush things all the time because they have that need for immediate results. But I’ve learned that slow and steady can win the race because patience often leads to better results. You are not pushing people or situations, but letting them occur naturally, which also helps determine in advance if the moves are smart and whether I’ve covered all my bases.
There are many successful Chiros who aren’t happy. My perspective is that gratitude is the thing that keeps you centered. Every day, I begin by writing down things I’m grateful for, and I make it a point to give gifts to people I feel grateful to. It makes them feel good, makes me feel good and keeps life centered.
- Ability to Read People
An underrated trait that can easily attribute my success to is being able to read people. Having the ability to pick up on different people’s personalities can be extremely beneficial when interacting with them. Everyone has a different style of communicating and being able to notice that and adjust to fit their style has been key for my developing strong, long-lasting relationships.
- Hunger and Humility
When I started my practice, I was in debt. I had nothing and it made me hungry. This is what helped me build a multimillion-dollar practice from very little capital. Being hungry and humble allows us to focus on what truly matters.